The Global Campaign for Men and Boys
The United Nations has once again shown how sexist against men and boys it is with an advertising campaign that claims to promote gender equality.
UN Women, the body responsible for promoting gender equality worldwide, commissioned the advertising agency Mema Ogilvy & Mather Dubai to develop a campaign highlighting the “widespread prevalence of sexism and discrimination against women”.
Setting aside the fact that making a body called “UN Women” responsible for promoting gender equality is like creating a group called “UN White Folks Only” to promote racial harmony, we took a closer look at the logic of the campaign to see if it’s got a point.
The premise is that by using genuine Google searches, the adverts reveal just how sexist and bigoted and discriminatory the world is towards women and girls.
So if you type “women cannot” into Google, for example, the search engine suggests “women cannot drive”—and this, according to UN Women, confirms the “urgent need to continue making the case for women’s rights, empowerment and equality” around the world.
As with so much work in the gender equality field, there is a complete absence of concern for the many areas of life where men and boys have fewer rights, where men and boys aren’t empowered and where men and boys don’t have equality.
And when you only ever look at a problem like gender equality from one angle you always get a one-sided view—for example if you spend time on Google only looking for negative sentiments about women, you will come to the conclusion that women are the only “victims”.
If you then spend money on a global advertising campaign to tell the world about your findings, you strengthen the sexist belief that only women have problems in life (and that men and boys are the problem).
At equality4men we don’t have the weight of the United Nations or the expertise of Mema Ogilvy & Mather Dubai behind us, but we do have internet access—and what we discovered very quickly is that if you take the radical step of looking at gender from two sides you’ll find that the world is a bit sexist against women and it’s also a bit sexist against men. Here’s what we found……..
10 Ways The World is Sexist Against Men and Boys (according to Google)
1. BOYS ARE PIGS…..yes if you type in “boys are” you discover that “boys are pigs”. Girls on the other have are, well, “girls are like apples” obviously!!!
2. ALL MEN….this is quite unpleasant because according to Google the world thinks “all men are rapists”, “all men cheat” and “all men must die”. Sounds like a pretty disgusting “sexist against men” world we live in.
3. ALL MEN SHOULD…..this is interesting, because while the UN Women campaign highlights Google searches that suggest women should “stay at home”, “be in the kitchen” and “not speak in church” it fails to highlight the google searches that state “all men should be castrated”, “all men should be killed” and “all men should die”. So much for championing gender equality world wide!
4. MY BOYFRIEND……according to Google, boyfriends are “boring”, “selfish” and “ugly”…….by comparison when you search on “my girlfriend” you get “my girlfiend is president”…….so who’s more in need of empowerment there UN Women??
5. WHY DO MEN/WOMEN………this is one of the searches where you get some gender equality from Google with the responses “why do men cheat” and “why do women cheat”……and you also get “why do women wear high heels, thongs and bras” and “why do men rape”, “why do men lie” and “why do men have affairs”. Which is more negative do you think…. “why do men rape” or “why do women wear bras”?
6. MEN/WOMEN ARE TO BLAME FOR……this is fascinating because both men are women are “to blame for everything” according to Google, but then women are also to blame for earthquakes and divorce, whereas men are to blame for the menopause (typical men!) and global warming (stop oppressing the planet dude!).
7. MEN/WOMEN ARE BETTER……Google hedges its bets with this one giving us both “women are better than men” and “men are better than women”. Men are also “better drivers”, but then women are “better drivers” too and in addition to that women are “better at multi-tasking” and “better parents”.
8. MEN/WOMEN DESERVE…….throws up some nastiness in both directions and demonstrates that the world in an unpleasant and sexist place for both women AND men to live in at times—and that bodies like UN Women are simply being sexist when they only highlight one side of the problem. According to Google “women deserve rape” and “women deserve to be abused” and at the same time “men deserve to be cheated on” and “men deserve to die”.
9. KEEPING MEN SAFE…..this is one of the most revealing searches. Keeping Men and Boys Safe is the global theme of this year’s International Men’s Day (19th November) and what happens when you type the words “keeping men safe” into Google is that that the word “men” disappears and is replaced by the word “women”. Just like the United Nations, it seems, Google thinks only women are worthy of safety and protection.
10. ONLY MEN CAN………guess what, according to Google, “only men can be sexist”. Well we beg to differ, it seems to us that UN Women is doing a very good of showing the world just how sexist against men and boys UN Women is.
The very idea of making UN Women the lead global voice on gender equality is a deeply sexist, discriminatory, unequal and ineffective way to tackle the issue. Gender inequality happens to people of all genders—men, women and people of different gender identities too and cannot be effectively addressed by a body committed to only looking at the issue from one narrow, unequal, sexist (against men and boys) angle.
If you want to learn more about the different ways that men and experience gender inequality then you’ll love reading our eBook Equality For Men by Glen Poole which you can download now for £10 via the following link:
To find out about our emerging plans to campaign to Stop Sexism Against Men see: #SexismAgainstMen
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